Redmart’s e-commerce goal scores $23m from Alibaba investor Softbank, Facebook co-founder Saverin

Singapore-based online grocery store RedMart has huge ambitions to eventually expand beyond groceries, with the aim to eventually build a logistics network that can be leveraged for many verticals other than just groceries.

“We see ourselves as a technology and logistics company that just happens to be delivering groceries,” Redmart CEO Roger Egan told TNW.

The company is on a roll as it marches towards this ultimate aim. After scooping $5.4 million in a bridge round in January this year, it has just raised a $23 million Series B round from existing investors Garena (which invested in its Series A round) and Facebook co-founder Eduardo Saverin, as well as new investors Visionnaire Ventures and Softbank Ventures — which was notably an early investor in Chinese e-commerce giant Alibaba.

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